Should You Offer Coupons and Discounts?
February 11, 2013 – 8:00 amHow many discount coupons, promo codes, sales or other special deals do you take advantage of in the average week? If you’re like most consumers, probably quite a few. Supermarkets have savings cards, department stores and large retail chains almost always have several coupons in circulation, online retailers tempt us with free shipping, and even small, locally owned shops offer frequent buyer programs. What about your practice? Should you jump on this bandwagon? Read the rest of this entry »

