Your Practice Message
October 23, 2008 – 10:44 amI’ve talked a lot about marketing your practice in the last month – making sure to over promise and over deliver by capitalizing on your practice’s strengths; the importance of integrating logos in your marketing media; and how first impressions count. Now it’s time to talk about your practice message.
Jeremy Bullmore, author of Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing once said, “Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.” I say don’t make your patients scrap around for information about your practice, instead develop a message and hand them the nest.
Your practice message is about making that first impression. It will be one of the first selling points of your practice to prospective patients and clients. And if they like your message, they are likely to look further into what you have to offer as a practice.
As you start to develop your message, ask yourself these three questions: Read the rest of this entry »
It’s Monday morning and I have major writer’s block. So I am asking for your help! What would you like to read about on Practice Essentials? Are there particular topics that interest you? It’s easy to send us your ideas. You can either:
Let’s play word association. I will list a series of words and for each word say the first thing that comes to mind.
Once a year we come together as advocates, survivors, mothers, fathers, brothers, sisters, children, aunts, uncles, women and men to create awareness about breast cancer.
