Archive for the ‘General’ Category
Monday, February 11th, 2013
How many discount coupons, promo codes, sales or other special deals do you take advantage of in the average week? If you’re like most consumers, probably quite a few. Supermarkets have savings cards, department stores and large retail chains almost always have several coupons in circulation, online retailers tempt us ...
Posted in General, MAP Promotion, Marketing Ideas; Patient Relations | No Comments »
Monday, December 24th, 2012
No matter how carefully you schedule and how consistent your appointment reminder system is, you will have no-shows in your practice. Patients are human and sometimes they forget appointments, write them down on the wrong day, or have emergencies that prevent them from getting to the office when they’re scheduled ...
Posted in General, Operations; Scheduling, Practice Management | No Comments »
Thursday, October 18th, 2012
It was only a couple of decades ago that most healthcare practitioners didn’t think of themselves as being in business, much less in competition with other doctors to win patients and keep their schedules full. Times have changed. Practice promotion is now considered not only acceptable, but also necessary, and ...
Posted in General, Marketing Ideas; Patient Relations, Practice Management, Strategy | No Comments »
Monday, October 15th, 2012
“No man is an island,” the line made famous by English poet John Donne, went on to become familiar as the title of a book, a film, and even a record album. That’s probably because the phrase resonates with so many. While many of us like to think of ourselves ...
Posted in Awareness, General, Practice Management, Staff Development | No Comments »
Tuesday, October 9th, 2012
In a recent post on practice branding, we touched on the topic of office décor. Let’s delve a little deeper here, because appearance and first impressions really do matter. A clean, tastefully decorated office is inviting for patients, and a work space that is pleasing and efficient can help keep ...
Posted in Awareness, General, Marketing Ideas; Patient Relations, Practice Management | No Comments »
Friday, September 21st, 2012
A few months ago we conducted a fun survey to find out a little more about our customers’ habits – supplies they use, what they can’t live without, what they like to snack on, and so forth. See how these results compare with how your office operates. Note that the ...
Posted in Fun Facts, General, Practice Management | No Comments »
