Archive for the ‘Strategy’ Category
Monday, May 20th, 2013
Fed up with declining reimbursement from third-party payers, getting the runaround when you follow up on unpaid claims, and the overhead associated with billing and collections? Who isn’t? The hassle factor involved with being a participating provider for insurance companies and Medicare is driving doctors across the country to convert ...
Posted in Operations; Scheduling, Practice Management, Strategy | No Comments »
Monday, April 15th, 2013
You’ve noticed an uptick in patient complaints about how long it takes to get on the appointment schedule. Staff members are frustrated because they’re on the receiving end of those complaints. Doctors are exhausted due to longer hours and fewer days off, and some are teetering on the edge of ...
Posted in Marketing Ideas; Patient Relations, Operations; Scheduling, Practice Management, Strategy | No Comments »
Monday, January 7th, 2013
Each new year offers the opportunity to reflect on what you hope to achieve and to set goals that are aligned with your practice values. If you’ve not yet mapped out your 2013 goals, here are some possibilities to consider (or that might trigger you to think of other specific ...
Posted in Finance, Marketing Ideas; Patient Relations, Operations; Scheduling, Practice Management, Staff Development, Strategy | No Comments »
Thursday, October 18th, 2012
It was only a couple of decades ago that most healthcare practitioners didn’t think of themselves as being in business, much less in competition with other doctors to win patients and keep their schedules full. Times have changed. Practice promotion is now considered not only acceptable, but also necessary, and ...
Posted in General, Marketing Ideas; Patient Relations, Practice Management, Strategy | No Comments »
Monday, August 27th, 2012
Fortune 500 companies update their image from time to time for a good reason: they want to convey to the public that they’re fresh, up-to-date and on top of their game. Visualize for a moment how the logos of Nike (it doesn’t even use the word Nike anymore), Pepsi (are ...
Posted in Awareness, General, MAP Promotion, Marketing Ideas; Patient Relations, Practice Management, Strategy | No Comments »
Monday, July 9th, 2012
A few weeks ago, we published a post on how to increase referrals from existing patients. Word of mouth, as you know, is the most effective and least expensive type of marketing there is, and having loyal patients routinely referring friends and family members is a goal that every practice ...
Posted in Awareness, General, MAP Promotion, Marketing Ideas; Patient Relations, Practice Management, Strategy | No Comments »
