Archive for the ‘Marketing Ideas’ Category

Your Practice Message

Thursday, October 23rd, 2008

I've talked a lot about marketing your practice in the last month – making sure to over promise and over deliver by capitalizing on your practice’s strengths; the importance of integrating logos in your marketing media; and how first impressions count. Now it’s time to talk about your practice message. Jeremy ...

Branding Your Practice Using a Logo

Wednesday, October 15th, 2008

Let’s play word association. I will list a series of words and for each word say the first thing that comes to mind. The Golden Arches Jared Peacock Tony the Tiger Colonel Sanders I'm going to bet you named a company’s name for at least four out of five of the list above. In order, ...

Over Promise and Over Deliver

Thursday, September 18th, 2008

There's an old cliché in business that says you should under promise and over deliver. Unfortunately, these days simply delivering on weak promises will not bring patients back. Since the onslaught of the Internet, it's very easy to shop around for a doctor – and patients do shop around. So, ...

Cast a Wider’Net!; Marketing Your Practice with a Web Site

Monday, August 18th, 2008

Times are changing. Running a successful practice today requires more than a knowledge of medicine; it takes a combination of training and business acumen – skills that are no longer mutually exclusive. Nowadays, a good marketing plan should include a Web site. Your practice can only grow when your marketing plan ...

Flu Vaccine Dilemma

Wednesday, August 13th, 2008

As summer comes to a close, I'm already thinking of the fall activities and plans for the year's end. One thing on my "to do" list for the fall is to get a flu shot. I hate being sick, and if I can avoid a potential illness with a simple ...

5 Marketing Tips for a Slow Economy

Monday, July 28th, 2008

As a marketing professional, I find it astounding that businesses would stop marketing during hard economic times. Of course, I understand that "tightening the belt strap" seems logical, but if there ever was a time to differentiate your practice, it’s during tougher times. I read an article called 5 Marketing ...