Archive for the ‘Marketing Ideas’ Category
Monday, July 28th, 2008
As a marketing professional, I find it astounding that businesses would stop marketing during hard economic times. Of course, I understand that "tightening the belt strap" seems logical, but if there ever was a time to differentiate your practice, it’s during tougher times. I read an article called 5 Marketing ...
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Monday, June 30th, 2008
The formula used to be simple:
appointment card + postcard + phone call = patient in your office.
Now the formula can look as extreme as this:
appointment card + email + text message + postcard + cell phone call = patient in your office.
Of course things don’t always have to ...
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Tuesday, June 17th, 2008
While it can be difficult to run a practice and maintain a website, every physician should still take advantage of the opportunities the Internet offers. Internet competition for patients is increasing and will only continue to grow. It takes time, energy and money to use a website effectively, but the ...
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Friday, June 13th, 2008
Tip #2: Be active in your community.
I'll never forget the day my pediatrician told me I was too old to see him anymore. It was the summer after my freshman year of college, and I had called to make my own appointment (maybe a sign that I was indeed ...
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Wednesday, May 28th, 2008
Marketing 101 will tell you that bringing back an inactive “customer” costs much less than finding a new “customer." The same is true with any healthcare practice and its patients. Developing a strategy to contact lapsed patients is critical to business success – especially during tough economic times. If your ...
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