Archive for the ‘Marketing Ideas’ Category
Wednesday, October 15th, 2008
Let’s play word association. I will list a series of words and for each word say the first thing that comes to mind.
The Golden Arches
Jared
Peacock
Tony the Tiger
Colonel Sanders
I'm going to bet you named a company’s name for at least four out of five of the list above. In order, ...
Posted in General, Marketing Ideas | No Comments »
Thursday, September 18th, 2008
There's an old cliché in business that says you should under promise and over deliver. Unfortunately, these days simply delivering on weak promises will not bring patients back. Since the onslaught of the Internet, it's very easy to shop around for a doctor – and patients do shop around. So, ...
Posted in Marketing Ideas | No Comments »
Monday, August 18th, 2008
Times are changing. Running a successful practice today requires more than a knowledge of medicine; it takes a combination of training and business acumen – skills that are no longer mutually exclusive. Nowadays, a good marketing plan should include a Web site.
Your practice can only grow when your marketing plan ...
Posted in Marketing Ideas, Practice Management | No Comments »
Wednesday, August 13th, 2008
As summer comes to a close, I'm already thinking of the fall activities and plans for the year's end. One thing on my "to do" list for the fall is to get a flu shot. I hate being sick, and if I can avoid a potential illness with a simple ...
Posted in Marketing Ideas, Practice Management | No Comments »
Monday, July 28th, 2008
As a marketing professional, I find it astounding that businesses would stop marketing during hard economic times. Of course, I understand that "tightening the belt strap" seems logical, but if there ever was a time to differentiate your practice, it’s during tougher times. I read an article called 5 Marketing ...
Posted in Marketing Ideas | No Comments »
Monday, June 30th, 2008
The formula used to be simple:
appointment card + postcard + phone call = patient in your office.
Now the formula can look as extreme as this:
appointment card + email + text message + postcard + cell phone call = patient in your office.
Of course things don’t always have to ...
Posted in General, Marketing Ideas | No Comments »
