Archive for the ‘Marketing Ideas’ Category
Thursday, July 2nd, 2009
Every year as August approaches, families prepare for a new school year – supplies are bought and the anticipation mounts. Yet, there is still a lot that has to be done before the school year begins, including visits to the doctor.
This is the perfect opportunity to sit down and evaluate ...
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Tuesday, May 19th, 2009
Who isn’t looking to save a buck these days? We all are. And, if you haven’t integrated coupons into your marketing plan, now is the time to do it. In this economy, patients are likely to skip the extra services – like teeth whitening or doggie daycare – in an ...
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Wednesday, January 7th, 2009
Last summer, I discussed how being active in your community is an easy, inexpensive way to get your practice name out to current and prospective patients. This includes supporting charities, attending city council meetings or buying ad space in the school’s yearbook. Today, I'm focusing on one of these in ...
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Monday, December 8th, 2008
I opened my mailbox and, much to my delight, inside was a handwritten postcard. And it was legitimate – not one of those mass-produced, faux handwritten postcards. It was from a doctor’s office. And it made my day.
These days with email, text messaging and social networking sites, the personal touch ...
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Thursday, December 4th, 2008
As of this week, it’s official. We have been in a recession since December 2007. And there are no projections of it getting better quickly. People are scared. Businesses are scared. I am scared.
It’s times like this when it’s easy to lose your focus and sight on the future. But ...
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Thursday, October 23rd, 2008
I've talked a lot about marketing your practice in the last month – making sure to over promise and over deliver by capitalizing on your practice’s strengths; the importance of integrating logos in your marketing media; and how first impressions count. Now it’s time to talk about your practice message.
Jeremy ...
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