Archive for the ‘Marketing Ideas’ Category
Monday, July 19th, 2010
The economic recovery seems to be progressing, but at a slower pace than most had hoped for. Healthcare is a relatively resilient industry, but even medical, dental, chiropractic and other healthcare practices are feeling the pinch. In times like these, a little belt-tightening may be necessary. That does not mean ...
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Thursday, June 24th, 2010
If growing your practice is a priority, consider offering seminars as one component of a comprehensive marketing plan. It’s not as challenging as you might think to attract a small (or even a large) crowd of potential new patients who are hungry for information. Here are some ideas to help ...
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Thursday, July 2nd, 2009
Every year as August approaches, families prepare for a new school year – supplies are bought and the anticipation mounts. Yet, there is still a lot that has to be done before the school year begins, including visits to the doctor.
This is the perfect opportunity to sit down and evaluate ...
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Tuesday, May 19th, 2009
Who isn’t looking to save a buck these days? We all are. And, if you haven’t integrated coupons into your marketing plan, now is the time to do it. In this economy, patients are likely to skip the extra services – like teeth whitening or doggie daycare – in an ...
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Wednesday, January 7th, 2009
Last summer, I discussed how being active in your community is an easy, inexpensive way to get your practice name out to current and prospective patients. This includes supporting charities, attending city council meetings or buying ad space in the school’s yearbook. Today, I'm focusing on one of these in ...
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Monday, December 8th, 2008
I opened my mailbox and, much to my delight, inside was a handwritten postcard. And it was legitimate – not one of those mass-produced, faux handwritten postcards. It was from a doctor’s office. And it made my day.
These days with email, text messaging and social networking sites, the personal touch ...
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