Archive for the ‘Marketing Ideas’ Category
Thursday, December 4th, 2008
As of this week, it’s official. We have been in a recession since December 2007. And there are no projections of it getting better quickly. People are scared. Businesses are scared. I am scared.
It’s times like this when it’s easy to lose your focus and sight on the future. But ...
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Thursday, October 23rd, 2008
I've talked a lot about marketing your practice in the last month – making sure to over promise and over deliver by capitalizing on your practice’s strengths; the importance of integrating logos in your marketing media; and how first impressions count. Now it’s time to talk about your practice message.
Jeremy ...
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Wednesday, October 15th, 2008
Let’s play word association. I will list a series of words and for each word say the first thing that comes to mind.
The Golden Arches
Jared
Peacock
Tony the Tiger
Colonel Sanders
I'm going to bet you named a company’s name for at least four out of five of the list above. In order, ...
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Thursday, September 18th, 2008
There's an old cliché in business that says you should under promise and over deliver. Unfortunately, these days simply delivering on weak promises will not bring patients back. Since the onslaught of the Internet, it's very easy to shop around for a doctor – and patients do shop around. So, ...
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Monday, August 18th, 2008
Times are changing. Running a successful practice today requires more than a knowledge of medicine; it takes a combination of training and business acumen – skills that are no longer mutually exclusive. Nowadays, a good marketing plan should include a Web site.
Your practice can only grow when your marketing plan ...
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Wednesday, August 13th, 2008
As summer comes to a close, I'm already thinking of the fall activities and plans for the year's end. One thing on my "to do" list for the fall is to get a flu shot. I hate being sick, and if I can avoid a potential illness with a simple ...
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