Archive for the ‘Marketing Ideas’ Category
Wednesday, December 7th, 2011
When budgets are tight, marketing is often the first line item to receive scrutiny. It’s tempting to try to save money by reducing or eliminating expenses associated with promoting your practice, but in doing so, you might just find that you’re hurting the bottom line rather than helping it in ...
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Tuesday, September 27th, 2011
We’re fast approaching the end of the third quarter of the year and you know what that means: the holidays are almost here. If you’re thinking, “Wait, it’s only September,” consider how quickly summer just went by. If you plan to stay in touch with patients with a holiday greeting ...
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Tuesday, September 6th, 2011
It’s almost impossible to imagine conducting business today without having access to e-mail. It only takes a computer glitch or brief power outage to be reminded how dependent we’ve all become on the Internet, and e-mail specifically. And yet, healthcare providers have been slow to jump on the bandwagon when ...
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Friday, January 28th, 2011
Promoting your practice to attract new patients is (or should be) part of your ongoing business plan. Advertising in the yellow pages or local newspaper, having an up-to-date and user-friendly website, and offering educational seminars are all good ways to make patients aware of the services you provide. That said, ...
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Monday, September 20th, 2010
The holiday season is fast approaching which means an opportunity to gently remind patients that you are available to meet their healthcare needs. A card or giveaway item is a nice way to say “thanks for being our patient.” What you don’t want is for your message to get lost ...
Posted in Marketing Ideas, Practice Management | 2 Comments »
Monday, July 19th, 2010
The economic recovery seems to be progressing, but at a slower pace than most had hoped for. Healthcare is a relatively resilient industry, but even medical, dental, chiropractic and other healthcare practices are feeling the pinch. In times like these, a little belt-tightening may be necessary. That does not mean ...
Posted in Marketing Ideas | 1 Comment »
