Archive for the ‘Marketing Ideas; Patient Relations’ Category
Monday, March 26th, 2012
Has your office jumped on the social media bandwagon yet? Does your practice have a presence on Facebook, and does each member of the team have a profile on LinkedIn? Are you tweeting regularly? If you’re shaking your head and thinking, "Yeah, right, like we have time for that," we ...
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Thursday, March 22nd, 2012
Each month, you either pay rent or make a lease or mortgage payment for your office space, no matter how many patients you see during that month. Hefty malpractice insurance premiums must be paid whether you see 15 patients a day or 20. And while you can modify your staffing ...
Posted in Marketing Ideas; Patient Relations, Operations; Scheduling | No Comments »
Thursday, February 16th, 2012
Perhaps it’s because we’ve been conditioned by the media to talk about bad news more than we talk about good news, but it’s common knowledge that patients who receive poor service in a medical practice are far more likely to convey that fact to friends and family than are patients ...
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Tuesday, January 17th, 2012
Everyone knows that taking steps to retain existing patients is more cost-effective than engaging in marketing activities to attract new ones. Once you have loyal patients in your practice, to keep them, you typically need only to meet their expectation of delivering quality care and providing efficient, friendly service. Sounds ...
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Wednesday, December 7th, 2011
When budgets are tight, marketing is often the first line item to receive scrutiny. It’s tempting to try to save money by reducing or eliminating expenses associated with promoting your practice, but in doing so, you might just find that you’re hurting the bottom line rather than helping it in ...
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Tuesday, September 27th, 2011
We’re fast approaching the end of the third quarter of the year and you know what that means: the holidays are almost here. If you’re thinking, “Wait, it’s only September,” consider how quickly summer just went by. If you plan to stay in touch with patients with a holiday greeting ...
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