Archive for the ‘Marketing Ideas; Patient Relations’ Category
Monday, April 22nd, 2013
If a doctor is in practice long enough, he or she will most likely be named in a medical malpractice suit. Practitioners in certain high-risk specialties may be accused of wrongdoing several times over the course of their careers. The vast majority of malpractice suits are dismissed or settled out ...
Posted in Awareness, Marketing Ideas; Patient Relations, Practice Management, Staff Development | No Comments »
Monday, April 15th, 2013
You’ve noticed an uptick in patient complaints about how long it takes to get on the appointment schedule. Staff members are frustrated because they’re on the receiving end of those complaints. Doctors are exhausted due to longer hours and fewer days off, and some are teetering on the edge of ...
Posted in Marketing Ideas; Patient Relations, Operations; Scheduling, Practice Management, Strategy | No Comments »
Monday, March 18th, 2013
Medical doctors, dentists, chiropractors, veterinarians and other healthcare providers may not think of themselves as “networkers” in the usual business sense, but there really is quite a lot of networking that goes on related to providing patient care, mainly in the form of referrals. Generalists refer to specialists, both refer ...
Posted in Marketing Ideas; Patient Relations, Operations; Scheduling, Practice Management | No Comments »
Monday, March 11th, 2013
Newspaper advertising – even in small, local papers – is expensive. But you can get free exposure for your practice by submitting press releases about newsworthy events such as the addition of a new provider, an award or certification received by a provider or staff member, or the fact that ...
Posted in Marketing Ideas; Patient Relations | No Comments »
Monday, February 11th, 2013
How many discount coupons, promo codes, sales or other special deals do you take advantage of in the average week? If you’re like most consumers, probably quite a few. Supermarkets have savings cards, department stores and large retail chains almost always have several coupons in circulation, online retailers tempt us ...
Posted in General, MAP Promotion, Marketing Ideas; Patient Relations | No Comments »
Monday, January 28th, 2013
Patients pay dearly for the care they receive, either out-of-pocket or in the form of ever-increasing insurance premiums, and they have high expectations when it comes to both quality care and customer service. It’s difficult for most patients to accurately assess clinical quality, but you can be sure they’re able ...
Posted in Marketing Ideas; Patient Relations, Practice Management, Staff Development | No Comments »
