Branding Your Practice Using a Logo

Let’s play word association. I will list a series of words and for each word say the first thing that comes to mind.

The Golden Arches
Jared
Peacock
Tony the Tiger
Colonel Sanders

I’m going to bet you named a company’s name for at least four out of five of the list above. In order, here were my answers to the list: McDonalds, Subway, NBC, Frosted Flakes and Kentucky Fried Chicken.

I wanted to start this post with this exercise to show how effective logos and a spokesperson can be for branding. The purpose of branding your practice is to ensure it is not only recognizable by current patients and prospective patients, but also recognizable within the marketplace. The examples above, I admit, are on a very large level, but the idea that a logo is the core of branding any business applies to all businesses – even yours. So, the next time you’re thinking about a logo remember these tips: 

A logo can be anything from a simple picture, to an abstract shape, to an abbreviation of letters, to a combination of all of the above.

Your options are infinite when it comes to choosing a logo. Just be sure it accurately represents the message you are trying to send.

Make sure the logo looks good big or small.

Your logo is going to be printed on all of your marketing media – business cards, appointment cards, postcards, giveaway items, signs, etc. You want to make sure this logo looks good on all of these products to maintain the integrity of the logo and your practice.

After choosing a logo, USE IT!

In order for a logo to be recognizable and associated with your practice, patients need to see it. To reiterate the point above, you will want to make sure it is on all of your marketing media. The more people see it, the more they will associate your logo with your brand.

-Mary