Archive for June, 2008
Monday, June 30th, 2008
The formula used to be simple:
appointment card + postcard + phone call = patient in your office.
Now the formula can look as extreme as this:
appointment card + email + text message + postcard + cell phone call = patient in your office.
Of course things don’t always have to ...
Posted in General, Marketing Ideas; Patient Relations | No Comments »
Monday, June 23rd, 2008
I have exciting news on the degradable bag front. But first, I want to catch everyone up with the experiment – in case you missed the first post.
A few months ago (much to my excitement), we added degradable supply bags to our product line. These bags are supposed to degrade ...
Posted in Awareness, Fun Facts, General, Green Tips & Products | No Comments »
Monday, June 23rd, 2008
A phone conversation with my mom:
Me: Mom, I’m sick.
Mom: Did you call the doctor?
Me: Yes, but she can’t see me for two days!
Mom: Well, I'm sure Chicago has walk-in clinics.
Silence.
Mom: They have nurses that can prescribe medicine for minor illnesses – some of them accept insurance policies, too. And if ...
Posted in Awareness, General | No Comments »
Wednesday, June 18th, 2008
I find it very interesting that both Eye & Firework Safety Awareness Months fall in June, but I think I understand why.
According to the National Fire Protection Association (NFPA), 9,200 firework-related injuries were treated in 2006.
46% of the injuries were to the head.
24% of those injuries were to the eyes.
90% ...
Posted in Awareness, General | 1 Comment »
Tuesday, June 17th, 2008
While it can be difficult to run a practice and maintain a website, every physician should still take advantage of the opportunities the Internet offers. Internet competition for patients is increasing and will only continue to grow. It takes time, energy and money to use a website effectively, but the ...
Posted in General, Marketing Ideas; Patient Relations, Practice Management | No Comments »
Friday, June 13th, 2008
Tip #2: Be active in your community.
I'll never forget the day my pediatrician told me I was too old to see him anymore. It was the summer after my freshman year of college, and I had called to make my own appointment (maybe a sign that I was indeed ...
Posted in General, Marketing Ideas; Patient Relations | No Comments »
