New Year, New Resolutions

January 5, 2009 – 10:41 am

If you’re like me, you’re still racking your brain for the perfect New Year’s resolution. I do this every year. I spend hours asking myself, “What can I do this year to make my life better? Should I exercise more? Save more money? Get a new hobby? Or should I spend the year trying to think of a non-cliché resolution for next year?”

If you struggle with coming up with a personal resolution, focus your energy on your practice resolution. Look at the past year and think of an area of your practice you’d like to improve. The resolution can be as simple as cleaning the break room daily, or promising to spend one more hour per week on marketing your practice.

Once you come up with a practice resolution, share it with your team and post it on a bulletin board. This will get everyone involved and will hold you accountable.

You will also want to create a tracking system to monitor the success of your practice resolution. Evaluate the progress monthly to see if you are staying on track.

Finally, this time next year, re-evaluate your 2009 resolution. Did it work? If so, raise the bar and challenge your team with two practice resolutions.

Happy New Year!

-Mary

Share your resolutions by posting a comment!

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Happy New Year!

December 31, 2008 – 10:34 am

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The Holiday Party

December 9, 2008 – 8:07 am

Usually this time of year is full of buzz about the upcoming holiday party. It goes without saying that this year is a little different – budgets are tight. But that doesn’t mean you have to go without a party this year – and you shouldn’t.

Here are some low-cost ways you can get your employees out of the office and celebrate the holiday season together!

Location

There are plenty of places you can go without having to rent a room. If you’re feeling brave, invite your employees and spouses over to your house for dinner. You could also go to a local pizza joint or bowling alley. All of these locations keep the party casual, so there’s no pressure to buy something new to wear.

Food

The holiday party can always be potluck. Encourage your employees to sign-up to bring their favorite holiday dishes. Or treat them to pizza – always an easy, fairly inexpensive way to feed a group!  

Entertainment

The best entertainment? Games! They’re easy, don’t cost a lot of money and, most importantly, are FUN. After some searching on Google, I found a website that has a good list of holiday games.

If you’d like to share your holiday party ideas, please post a comment!

-Mary

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The Handwritten Note

December 8, 2008 – 7:53 am

I opened my mailbox and, much to my delight, inside was a handwritten postcard. And it was legitimate – not one of those mass-produced, faux handwritten postcards. It was from a doctor’s office. And it made my day.

These days with email, text messaging and social networking sites, the personal touch of customer service – of life – is often lost. Many businesses are taking the electronic route to communicate with patients because it’s efficient. While I do believe the electronic ways of marketing a practice are incredibly effective, I also think you should occasionally take the time to bring back the personal charm.

So, if you notice any of your employees have a few extra minutes, ask them to write short notes to a few patients, wishing them well and thanking them for coming to your practice.

And who knows? It might just make a patient’s day.

-Mary

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The 12 Ways to Health

December 5, 2008 – 8:05 am

The holiday season is always an exciting time of year the hustle and bustle of shopping, seeing family, and snow are a few of my favorite parts of the season. With all of the excitement, it’s easy to forget about bundling up and staying healthy.

My co-worker sent me a link to the CDC’s website that has a list of 12 Health and Safety Tips for the Holidays. You can also sing these tips as a holiday song, The 12 Ways to Health.

Print out the list and give it to your patients as a fun way of reminding them to stay healthy and safe this holiday season!

-Mary  

To link to the 12 Ways to Health, click here.

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Marketing in a Recession

December 4, 2008 – 8:06 am

As of this week, it’s official. We have been in a recession since December 2007. And there are no projections of it getting better quickly. People are scared. Businesses are scared. I am scared.

It’s times like this when it’s easy to lose your focus and sight on the future. But it’s also times like this when you need to keep your sight forward. The economy is going to get better. And when it does get better, you want all of your patients that passed on that annual check-up to come back to your practice – not someone else’s practice.

This is why it’s so important to market your practice during the tough times. You don’t want your patients to forget about you.

We have written a few posts with tips for marketing on a budget. But now, we would like to hear your tips. Has your practice found successful ways to market during hard times? Please share with us and other healthcare professionals by posting a comment.

-Mary

*To read previous posts about marketing on a budget, click here.

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