Back to School
July 2, 2009 – 12:38 pm
Every year as August approaches, families prepare for a new school year – supplies are bought and the anticipation mounts. Yet, there is still a lot that has to be done before the school year begins, including visits to the doctor.
This is the perfect opportunity to sit down and evaluate your marketing plan. Do you have patients who may need a physical or who are due for vaccinations? Have you made a plan to reach out to them? If not, here are some easy ways to create a buzz about your practice during the back-to-school season.
Send reminder postcards to keep your practice top of mind when parents are calling to make an appointment.
If you are a pediatrician, send reminder postcards for physicals and immunizations. Dentist? Send a reminder card for teeth cleaning. Eye doctor? This is the perfect time for kids to have their vision tested.
Hang signs in your practice.
This will not only help to remind your staff to ask patients if they need to schedule a physical, but it will also serve as a reminder for your patients.
Look forward to the next year and schedule the next appointment today.
After a patient’s appointment for a back-to-school check-up, take time to schedule his appointment for next year. Don’t forget to send your patient home with an appointment card to keep as a reminder.
Reward your young patients with giveaways.
Getting shots is never fun. Make the experience better with a sticker or toy. If it’s a pleasant experience for both child and parent, they will be back to see you next year.
Team up with local doctors and businesses to create a mini-workshop to address the issues of children’s health.
Talk about how to pack a healthy lunch for a child. Invite a chiropractor to talk about the importance of a proper backpack, as many backpacks are too heavy.
-Mary
The death of a beloved pet can be as traumatic as losing a family member. During this difficult time, your small gestures can do a lot to help ease your clients’ pain.
Is the financial downturn affecting your practice? Does it seem like you’re seeing fewer patients? Though you can’t change the economy, there are things you can do to strengthen patient relationships and increase loyalty, referrals and revenue!
As of April 21, 2009, 48 pharmaceutical companies have agreed to abide by the PhRMA Code on Interactions with Healthcare Professionals. For a list of participating companies,
Before coming to Medical Arts Press, I managed a team of seven people in a high-paced environment. We were face to face with customers ten hours a day, and were dependent on each other to keep the branch running smoothly. And the days my team got along – those were the best days. Not only were we in high spirits, working efficiently, but those were also our best customer service days.
Who isn’t looking to save a buck these days? We all are. And, if you haven’t integrated coupons into your marketing plan, now is the time to do it.
